Blog
No Kings: Fastest Name Adoption Ever?
On May 5 the non-profit Indivisible and partners announced the NO KINGS Nationwide Day of Defiance. Set to take place in 40 days, 100 events were mentioned, yet by June 14 events took place in ov...
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Warner Bros. Finally Does the Right Thing
In January 2022 I blogged about the Warner Media/Discovery Inc. merger, and how, what with each of their many sub-brands, there were just too many names. From Warner there was Warner Bros. studio, ...
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How Close Is Too Close?
A trademark filed by Trader Bo’s for “Retail store services in the field of antiques and older items, the services provided within an antique mall” has been opposed by Trader Joe’s, which uses its ...
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A Bridgerton Too Far?
The lawsuit filed this past week by Netflix charging the “Unofficial Bridgerton Musical” creators and their company Barlow & Bear with trademark and copyright infringement is a stunning reversa...
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"What's Up Doc?" Naming and the WarnerMedia/Discovery Merger
Over the holidays I was asked about naming and the Discovery Inc./WarnerMedia merger, to be implemented later this year. The problem is that there are so many names in the mix. This is not unusual ...
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Monster Energy Tangles with Cleveland Monsters Hockey Team: Who Won?
Just in time for Halloween, the Trademark Trial & Appeal Board (TTAB) issued their opinion regarding a dozen trademark (TM) infringement objections filed by Monster Energy, the energy drink com...
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Casper The Friendly Ghost vs. Casper The Mattress
You can probably visualize Casper the Friendly Ghost, a cartoon character created in the 1930s who has appeared in comics, 55 cartoons from 1945-59, five TV series from 1959-2012, the feature film ...
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Note to Namers: Geographic Indications are Not a Smart Source of Name Ideas
In an interesting case appealed to the UK High Court regarding a denial for trademark protection by the UK Intellectual Property Office, the brand Nosecco was found to be both deceptive, and proh...
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4 Top Naming Questions for Elpha (Women in Tech)
For Elpha we answered the "Top Four Naming Questions" I receive. Note, this is not legal advice but rather insight from many years of creating, vetting, and helping clients select names. 1) What is...
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Surprising Decision by U.S. Supreme Court
This past Tuesday, something quite unusual happened: a trademark case was decided at the U.S. Supreme Court. This is rare, only one or two trademark-related cases/year are argued — and in some year...
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