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A new, affordable naming startup for startups
A few years ago, I launched a daily email newsletter, and I was ecstatic to be striking out on my own for the first time.
Alas, just a few weeks after filing to secure a trademark, an officious-sounding note appeared in my inbox, and soon after, I found myself shelling out $10,000 in lawyer’s fees over a short-lived trademark dispute. It wasn’t nearly as painful as it might have been, but it was a rude realization that figuring out the right brand ...
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The Name’s the Thing
So you have an idea for a new business, product, or service. What are you going to call it? As any cash-strapped entrepreneur, product manager, or “creative” will tell you, that decision can be critical when it comes to avoiding expensive legal fees defending against a trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable.
As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal,...
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Ambitions and Emotions Run Hot in 'The Founders', a History of PayPal
"We were so pleased to be included in 'The Founders', the new book by Jimi Soni, in which he writes at some length about the Master-McNeil naming process, resulting in our PayPal name." -- SB
Dying is easy; dramatizing the dot-com world is hard. Where is the action in people staring at computer screens, pointing and clicking and typing? Even the costumes, hoodies and such worn by coders, the props of empty pizza boxes and foosball tables and sleeping ...
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It May Be the Name Game, but They're All Business
"When companies seek a perfect image, a new breed of consultant enters the picture." -- Dana S. Calvo
In the days of Bazooka Joe and Ivory Soap advertising agenies did it all, giving life to products through dependable names, catchy packaging and unforgettable slogans...
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A Trying Time for Trying New Names
A Publication of Semiconductor Equipment and Materials International
Choosing a suitable name for a company or product has never been easy — everyone involved has an opinion, and these opinions rarely coincide....
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'Wired' words wearing thin
Berkeley firm helps companies develop more creative names
By Sandra Ann Harris
Thinking about naming your company Net-something? Or tech, cyber, link, Web? Perhaps CyberLink Inc, or TechNet Corp.
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How to Choose the Right Product Name
Business & Marketing
By SB Master,
Master-McNeil, Inc.
In a time when high-tech products are produced with the frequency of baby rabbits, developers must use everything at their disposal to distinguish their products from the rest of the pack.
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Buy Any Other Name
What do you call a column about marketing? We asked the experts.
By G. Beato
My first notion was simply to name this column "The Column™": With one move, I could establish myself as the default pundit of the entire universe.
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The name of the game is the name
By Scott Winokur
YOU CAN'T BUY the soft drink, "Zit," or the Spanish bread, "Bimbo," in the United States.
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What's in a Name?
By Management Insights
AT FIRST GLANCE, you might expect naming a new product to be an easy task requiring just a little creativity and a brief conversation with a trademark attorney.
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